Jean Baudrillard
JEAN BAUDRILLARD   Macroknow Library

Simulacra and Simulation.

"To dissimulate is to pretend not to have what one has. To simulate is to feign to have what one doesn't have. . . [P]retending, or dissimulating, leaves the principle of reality intact: the difference is always clear, it is simply masked, whereas simulation threatens the difference between the 'true' and the 'false,' the 'real' and the 'imaginary.'"1a

"Disneyland is presented as imaginary in order to make us believe that the rest is real, whereas all of Los Angeles and the America that surrounds it are no longer real, but belong to the hyperreal order and to the order of simulation."1b

"We live in a world where there is more and more information, and less and less meaning."1c HUSSERL ZERZAN

"Clones. Cloning. . .
The Father and the Mother have disappeared, not in the service of an aleatory liberty of the subject, but in the service of a matrix called code. No more mother, no more father: a matrix. And it is the matrix, that of the genetic code, that now infinitely "gives birth" based on a functional mode purged of all aleatory sexuality."

" . . . [C]loning enshrines the reiteration of the same: 1+1+1+1, etc. . . .
This is how one puts an end to totality. If all information can be found in each of its parts, the whole loses its meaning. . ."

"What is lost is the original . . ."1f

"The university is in ruins . . .
Power . . . no longer believes in the university.
It knows fundamentally that it is only a zone of the shelter and surveillance of a whole class of a certain age, it therefore has only to select -- it will find its elite elsewhere, or by other means. Diplomas are worthless . . ."

"There is no more hope for meaning. And without a doubt this is a good thing: meaning is mortal. But . . . appearances, they are immortal, invulnerable to the nihilism of meaning or of non-meaning itself.
This is where seduction begins."


* Italics in the original.

1 Jean Baudrillard (1929-2007). Simulacra and Simulation. Translated by Sheila Faria Glaser. Ann Arbor, MI: The University of Michigan Press, 1994. Originally published in French by Éditions Galilée, 1981.
a The Precession of Simulacra, at 3.
b Ibid., at 12.
c The Implosion of Meaning in the Media, at 79.
d Clone Story, at 96-97.
e Ibid., at 97.
f Ibid., at 99.
g The Spiraling Cadaver, at 149-150.
h On Nihilism, at 164.